Research and validation

User research, discovery, and validation methods for testing ideas before they ship.

Latest articles

May 16, 2023
10
min read

6 Common Product Discovery Mistakes (And How To Avoid Them)

Discovery done wrong wastes quarters. The 6 most common product discovery mistakes and how to avoid each one with better customer evidence.

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May 8, 2023
10
min read

13 Open-Ended Customer Interview Questions for Product Managers

Ask better customer interview questions. 13 open ended prompts that surface real needs and the why behind feature requests, with tips to avoid bias.

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March 30, 2023
16
min read

The Product Discovery Playbook: Everything you Need to Know as a Product Manager

A product discovery playbook that walks you through every step, so you can focus on solving the problems that matter most to your real users.

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November 10, 2022
12
min read

Value Hypothesis 101: A Product Manager's Guide

Define and test a value hypothesis before you scale. A guide to framing the bet, picking signals, and validating that customers see the value.

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July 11, 2022
12
min read

How to Find Ideal Beta Testers

Recruit the right beta testers and run a beta that yields real signal. Where to find testers, how to screen them, and how to turn feedback into decisions.

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April 26, 2022
8
min read

An Introduction to Qualitative Data Analysis

Qualitative data can be tough to parse. How to run qualitative data analysis that informs product management decisions, not just your marketing.

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April 20, 2022
8
min read

How We Find the Right People for Product Validation

Recruiting the right research participants is hard. How to find the right people for your next user study across any market, product, or budget.

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March 30, 2022
12
min read

How to Find Product-Market Fit Before You Launch a New Feature

Confirm product market fit before you ship. How to validate demand and de risk a new feature launch with customer evidence, not assumptions.

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March 22, 2022
11
min read

How to Create a Scalable Product Validation Testing Process

To build new features into your product, you need multiple developers. Add to that the investment that goes into infrastructure, research

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March 3, 2022
7
min read

3 Stages of the Product Validation Process Where You Need User Feedback

Validate product ideas before you build. Walk through the 3 stages of product validation, from problem discovery to evidence that justifies the roadmap.

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February 16, 2022
6
min read

Google’s Design Sprint Process Is Flawed — How to Improve Your Next Sprint With Validation

The design sprint has real limits. Where Google's sprint process breaks down and practical adjustments to get better outcomes from your next sprint.

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February 9, 2022
9
min read

10 User Feedback Questions to Validate Your New Feature Idea (And Why They Matter)

Ask the right questions before you build. 10 customer feedback questions that validate a new feature idea and surface what users actually need.

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