UserVoice vs Frill: which is right for your feedback program?

Frill is a simple, affordable board for collecting and voting on ideas. UserVoice is built for teams that need to tie those ideas to revenue, accounts, and an enterprise-ready workflow.

Join 70,000+ product innovators already using UserVoice
What's included with UserVoice
AI analysis, plus chat with AI about your data
Account-level rollup
Customer Intelligence

Feedback counted once, ranked by revenue — not just votes

When five people at the same account ask for the same thing, that's one signal — not five tickets. UserVoice links every request to the account behind it, merges duplicates into one theme, and weights it by revenue, so the top of your list is always the right one.

3 people at Acme Co ask separately
SK
"We need SAML/SSO"
1 vote
MT
"Add single sign-on"
1 vote
PR
"SSO please, blocking our renewal"
1 vote
Linked by account, merged into one theme
Counted once, prioritized right
SSO for enterprise login
Acme Co · $84k ARR3 people, 1 count

Why teams choose UserVoice over Frill

From voting to prioritizing

Move beyond raw vote counts to scoring by revenue, urgency, importance, and relevance.

AI-powered analysis

Automatically cluster themes and score sentiment across every piece of feedback, not just structured votes.

Built to grow with you

Enterprise security and account-level rollup are ready when you need them, not a re-platform away.

A UserVoice ideas list scored by urgency, reach, and importance rather than raw votes
Side by Side

UserVoice vs Frill, feature by feature

CapabilityUserVoiceFrill
Unified feedback from every channelSurveys, support, sales, in-app, reviewsVaries by plan
AI theme & sentiment analysisIncludedVaries by plan
Chat with AI about your feedback dataIncludedVaries by plan
Public roadmap & changelogIncludedVaries by plan
Revenue & account-based scoringIncludedVaries by plan
Enterprise security (SSO, SOC 2 Type II)IncludedVaries by plan
Starting priceScales with feedback volumeContact vendor

Competitor information is general guidance only — confirm current plans and pricing directly with the vendor.

How to read this comparison

Most of the gaps above come down to packaging, not capability — Frill may offer a version of some of these features on a higher tier. We've marked those rows "varies by plan" rather than guess at a specific tier, since packaging changes over time. What's consistent is that UserVoice bundles AI analysis, revenue-based prioritization, and enterprise security into the core product, not as an add-on.

If you're a small team that just needs a simple board for collecting and voting on ideas, Frill is a reasonable, affordable starting point. UserVoice is built for teams that need to go further — tying feedback to specific accounts and revenue, and passing enterprise security review.

70,000+
product innovators trust UserVoice
30-day
trial to get your team started

Still comparing options?

See how UserVoice stacks up against every alternative teams usually consider.

Integrations

UserVoice works out-of-the-box with what you already use

Fullstory integration logo
Dragonboat integration logo
Salesforce integration logo
Slack integration logo
Zendesk integration logo
Azure DevOps integration logo
Skyvia integration logo
Jira integration logo
Gainsight integration logo
Microsoft Teams integration logo

See why teams pick UserVoice for feedback.

Feedback tied to revenue, ready to scale with your team.

UserVoice vs Frill — your questions, answered

Is UserVoice a good Frill alternative?

If you need feedback tied to revenue, accounts, and enterprise-grade security, UserVoice is designed for that. Frill is a simple, affordable board well suited to small teams collecting and voting on ideas.

How does pricing compare?

UserVoice pricing scales with your feedback volume and integrations rather than charging per seat; book a demo for a quote tailored to your team. Confirm Frill's current plans directly with their team, as pricing and packaging can change.

Can I bring over my existing feedback and votes?

Yes. Our onboarding team can help import existing feedback data as part of getting started.

When should we choose UserVoice over Frill?

Teams typically move to UserVoice when votes alone stop being enough — when feedback needs to be scored by revenue and account, analyzed by AI for themes, and reviewed under enterprise security requirements.

Is UserVoice secure enough for enterprise buying reviews?

Yes. SSO, role-based access, and SOC 2 Type II certification are part of the core product, so security review is straightforward during procurement.

Do you offer a trial?

Yes — start with a 30-day trial. Book a demo and we'll set it up for your team.