Comparisons · UserVoice vs Frill

UserVoice vs Frill: which is right for your feedback program?

Frill is a simple, affordable board for collecting and voting on ideas. UserVoice is built for teams that need to tie those ideas to revenue, accounts, and an enterprise-ready workflow. It also pairs that board with a branded feedback portal.

At a glanceUserVoice vs Frill
What's included with UserVoice
AI analysis, plus the UserVoice agent for questions about your data
Account-level rollup
Public roadmap and idea statuses
Enterprise security (SSO, SOC 2 Type II)
Join product teams already using UserVoice30-day trial to get your team started
Customer intelligence

Feedback counted once, ranked by revenue, not just votes

When five people at the same account ask for the same thing, that's one signal, not five tickets. UserVoice links every request to the account behind it, merges duplicates into one theme, and weights it by revenue, so the top of your list is always the right one. Teams outgrowing a simple board usually look at idea management software.

3 people at Acme Co ask separately
"We need SAML/SSO" · 1 vote
"Add single sign-on" · 1 vote
"SSO please, blocking our renewal" · 1 vote
Linked by account, merged into one theme
SSO for enterprise login
Counted once, prioritized right
Acme Co · $84k ARR3 people, 1 count

Why teams choose UserVoice over Frill

From voting to prioritizing
Move beyond raw vote counts to scoring by revenue, urgency, importance, and relevance.
AI-powered analysis
Automatically cluster themes and score sentiment across every piece of feedback, not just structured votes.
Built to grow with you
Enterprise security and account-level rollup are ready when you need them, not a re-platform away.
A UserVoice ideas list scored by urgency, reach, and importance rather than raw votes
Side by side

UserVoice vs Frill, feature by feature

Capability
UserVoice
Frill
Feedback capture across channels
Portal, in-app widget, feedback extension, Slack, CSV import
Varies by plan
AI theme & sentiment analysis
Included
Varies by plan
Ask the UserVoice agent about your feedback data
Included
Varies by plan
Public roadmap and idea statuses
Included
Varies by plan
Revenue & account-based scoring
Included
Varies by plan
Enterprise security (SSO, SOC 2 Type II)
Included
Varies by plan
Starting price
Starting at $12,000/yr
Contact vendor

Competitor information is general guidance only. Confirm current plans and pricing directly with the vendor.

How to read this comparison

Most of the gaps above come down to packaging, not capability. Frill may offer a version of some of these features on a higher tier. We've marked those rows "varies by plan" rather than guess at a specific tier, since packaging changes over time. What's consistent is that UserVoice's new modern plans include the UserVoice agent and MCP, sentiment analysis, revenue-based prioritization, and enterprise security.

If you're a small team that just needs a simple board for collecting and voting on ideas, Frill is a reasonable, affordable starting point. UserVoice is built for teams that need to go further: tying feedback to specific accounts and revenue, and passing enterprise security review. Both sit in the wider customer feedback software category.
Switching

How to switch from Frill to UserVoice

Moving off Frill doesn't mean starting over. UserVoice's CSV importers bring your existing ideas, votes, and customer data across with their history intact, and our Technical Success team can help with the import. Read the import guide.
01
Export your Frill data
Start with a CSV export of your Frill ideas and votes, plus the list of users who submitted them.
02
Import ideas and votes
Load ideas with their descriptions, categories, statuses, and original dates, then attach each voter with their original vote date, up to 50,000 rows per file.
03
Connect accounts and tools
Bring in user and account data from Salesforce, a CSV, or the API, then connect Zendesk, Slack, and Jira so your teams can capture feedback where they already work from day one.

Still comparing options?

See how UserVoice stacks up against every alternative teams usually consider. Another lean option is UserVoice vs Savio.
Integrations

UserVoice works out-of-the-box with what you already use

Fullstory integration logo
Salesforce integration logo
Slack integration logo
Zendesk integration logo
Azure DevOps integration logo
Jira integration logo
Gainsight integration logo
Microsoft Teams integration logo

UserVoice vs Frill: your questions, answered

Is UserVoice a good Frill alternative?

If you need feedback tied to revenue, accounts, and enterprise-grade security, UserVoice is designed for that. Frill is a simple, affordable board well suited to small teams collecting and voting on ideas.

How does UserVoice pricing compare to Frill?

UserVoice offers three new modern plans: Launch, Business and Enterprise, starting at $12,000/yr. Only full-access admins count toward your plan, and feedback and portal users are unlimited. See the pricing page for details, or book a demo for a quote. Confirm Frill's current plans directly with their team, as pricing and packaging can change.

Can I bring over my existing Frill feedback and votes?

Yes. UserVoice imports ideas, votes, and voter history from CSV, up to 50,000 rows per file, so your Frill history comes with you. Our Technical Success team can help with the import.

When should we choose UserVoice over Frill?

Teams typically move to UserVoice when votes alone stop being enough: when feedback needs to be scored by revenue and account, analyzed by AI for themes, and reviewed under enterprise security requirements.

Is UserVoice secure enough for enterprise buying reviews?

Yes. SSO, role-based access, and SOC 2 Type II certification are part of the core product, so security review is straightforward during procurement.

Do you offer a trial?

Yes, free trials are available. Book a demo and we'll set you up with a workspace so your team can try UserVoice hands-on for 30 days.

See why teams pick UserVoice for feedback.

Feedback tied to revenue, ready to scale with your team.

Book a demo