Product Management Glossary

A customer advisory board, or CAB, is a collection of strategic users who come together to provide insights on strategy, offer input on products or services, and help generate solutions to industry challenges.

Customer centricity: what exactly does it mean? Why does it matter? And, how can businesses embrace a more customer-centric approach?

Customer feedback is invaluable for product managers, enabling them to rapidly respond to and improve their products, user experience, and increase customer value.

Feature requests are a form of product feedback you may frequently encounter as a SaaS product manager. They typically come in the form of ideas for product improvements shared with you by your end-users (or even internal team members).

There's no shortage of mechanisms for capturing feedback from your users to help inform product decisions, and each form of feedback serves its own unique purpose.

User feedback broadly refers to any form of input about your product or company that comes from your end-users. This information can help you and your team better understand your users' perspectives and can help you uncover opportunities to improve.

User research is an umbrella term that can refer to a wide array of discovery and validation methods.