02 · Analyze and understand

Get the full context of your customer feedback, and how it can impact your business

Bring feedback together with customer and account context. Use AI-assisted analysis to find patterns, investigate evidence, and turn raw input into signal your teams can defend.

One platform for product, customer success, and revenue teams.

From input to signalIllustrative
What needs are emerging around permissions?
Theme detected

Enterprise access controls

Customers describe related needs across custom roles, guest access, and admin permissions.

12
accounts
$1.2M
ARR represented
28
records
The complete feedback loop

Capture feedback. Create the signal. Act while it matters

01

Capture feedback

Meet customers wherever they share it.

02

Analyze and understand

Turn raw feedback into signal with context and impact.

03

Take action

Prioritize, communicate, and close the loop.

What to expect

Discover the pattern. Keep the proof

A theme is useful only when teams can inspect the feedback behind it. UserVoice helps teams move faster without turning AI output into a black box.

01

Ask any question

Explore ideas, customers, themes, and emerging needs in plain language.

02

Find related demand

Group related feedback into themes that stay linked to the source.

03

Add business context

Evaluate demand by customer, segment, account value, urgency, and strategic relevance.

Feedback insights with AI

Ask your feedback what you need to know

Start with a question instead of filtering a report. Use the UserVoice agent to summarize feedback and surface the records worth inspecting.

  • Explore themes and customer needs in plain language
  • Summarize and label related ideas and feedback
  • Trace answers back to supporting evidence
Explore feedback analysis with AI →
UserVoice AI AgentIllustrative example
Summarize emerging needs around workspace permissions.
Answer

Customers describe three related needs: custom roles, guest controls, and clearer admin permissions.

12 accounts28 records
View sources
Ask a follow-up question
ThemeIllustrative example

Workspace permissions

28 records
Custom roles11
Guest controls9
Admin permissions8
Source evidence

“We need different roles for admins and project owners.”

“Guest access is too broad for enterprise teams.”

Themes and trends

Find the need behind different words

Customers rarely describe the same problem the same way. Bring related feedback together so teams can see the pattern, not just the loudest request.

  • Detect themes across large feedback sets
  • Apply suggested labels to organize review
  • Inspect the records behind each pattern
See voice of the customer →
Customer and account context

Understand who is asking and why it matters

Connect feedback to the customer, account, and business context behind it. See where a need appears without reducing the decision to a single score.

  • Compare demand across customers and segments
  • Add Salesforce and HubSpot account context
  • Review revenue exposure alongside the evidence
Explore feedback management →
Customer needIllustrative example

Role-based permissions

28 feedback records
Northfield Labs$320K ARR
Atlas CloudStrategic
Harbor MediaRenewal
Impact viewIllustrative example

Enterprise access controls

High urgency
12
accounts
$1.2M
ARR represented
4
renewals at risk
28 source records3 customer segmentsEvidence linked
Decision-ready evidence

Build a case teams can challenge and trust

Combine themes, source feedback, urgency, sentiment, and impact into a view product, customer success, sales, and leadership can use together.

  • Summarize impact without hiding the source
  • Compare urgency, importance, and account exposure
  • Carry evidence into prioritization and planning
Explore prioritize feedback →
Explore the capabilities

Go deeper where it matters

What teams need to know

How does UserVoice help analyze feedback?

UserVoice combines AI-assisted exploration, themes, summaries, labels, sentiment, urgency, and source-linked evidence to help teams investigate customer needs.

Can teams see the feedback behind an AI-generated theme?

Yes. The experience is designed to keep findings connected to the underlying feedback so people can review the evidence.

How does revenue context support prioritization?

Account and revenue context helps teams understand the commercial exposure behind a need. It informs product judgment rather than replacing it.

What happens after a pattern is understood?

Teams can carry the evidence into prioritization, roadmap conversations, delivery workflows, status updates, and customer follow-through.

What is UserVoice?

UserVoice is a customer intelligence platform that helps teams capture feedback from multiple sources, analyze and enrich it with customer and account context, and take action while keeping customers informed.

Is UserVoice SOC 2 and GDPR compliant?

Yes. UserVoice is SOC 2 Type 2 certified and GDPR compliant, and builds to WCAG accessibility standards, so security and compliance teams can approve it with confidence.

Build the next decision on customer evidence

See how UserVoice connects feedback, context, product judgment, and customer follow-through.

Talk to an expert