Research and validation

User research, discovery, and validation methods for testing ideas before they ship.

Latest articles

January 18, 2022
8
min read

Validating UserVoice: How We Approach Product Validation for Our Own Products

The idea for our new product, UserVoice Validation, came from a request from our customers: the ability to use our customer feedback tools to ask

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December 13, 2021
6
min read

Product Validation: The Key to Developing the Best Product Possible

Build the right product, not just more features. A product validation approach that uses customer evidence to focus the roadmap on what drives growth.

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September 14, 2021
6
min read

Validating Product Decisions: Tips From 8 Experts

De risk the big calls. How to validate product decisions with customer evidence, drawing on tactics from product experts who have shipped at scale.

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October 1, 2019
5
min read

User Research vs Market Research: When and How to Use Both

Most great products don’t happen on accident. They’re the result of creativity, innovative thinking, and in the majority of cases, a lot of research.

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September 18, 2019
6
min read

5 Costly User Research Mistakes (and How to Avoid them)

From an outside perspective, conducting user research can seem like child’s play. You ask users a few questions,

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July 31, 2017
4
min read

Gleaning Product Insights from Your User Onboarding Process

The customer onboarding process is a vital stop on the path to customer happiness and product success.

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March 15, 2016
4
min read

13 Questions to Ask in a Product Pre-Mortem

Find the failure before it happens. 13 questions to ask in a product pre mortem so you surface risks early and de risk the launch.

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February 23, 2016
5
min read

Customer Feedback Best Practices: Usability Testing

Usability testing best practices to improve your product and customer experience, plus the clear pros and cons of the main user testing methods.

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December 15, 2015
4
min read

How to Use Heatmaps to Fire Up Your UX

See where users actually click. How to use heatmaps to find friction, validate design decisions, and improve the product experience with real behavior.

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December 1, 2015
4
min read

8 Scalable User Research Methods for Product Development

8 scalable research methods you can use to test samples of any size.

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June 2, 2015
5
min read

How to Validate Feature and Product Ideas Before You Build

Validate product and feature ideas before committing engineering. Methods to test demand with customer evidence and avoid building the wrong thing.

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May 14, 2015
6
min read

Easy Usability Testing Methods Worth Trying

Run usability tests without a research team. Simple, low cost usability testing methods product teams can use to catch issues before launch.

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