Voice of the customer

How to run a voice of the customer program: templates, questions, advisory boards, and the habits that keep customers talking.

Latest articles

October 12, 2026

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45 Voice of the Customer Questions to Ask

45 proven voice of the customer questions across every stage of the customer journey — with guidance on what to ask, when to ask it, and how to act on what you hear.

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September 21, 2026

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Voice of the Customer Template (Free)

Get a free voice of the customer template, see real VoC examples, and learn how to turn raw customer feedback into revenue-weighted product decisions.

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September 14, 2026

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How to Build a Voice of the Customer Program

Learn how to build a voice of the customer program that turns scattered signals into revenue-weighted priorities. A practical guide for B2B SaaS product teams.

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July 20, 2026

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Voice of the Customer: The Complete Guide

Voice of the customer (VoC) is a structured method for capturing what customers need and tying it to revenue. Learn how to build a VoC program that drives results.

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August 26, 2025

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Why Strong Customer Relationships Are the Foundation of Better Product Roadmaps

Trust is the best predictor of retention and growth. Why strong customer relationships are the foundation of better, sharper product roadmaps.

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March 1, 2023

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4 Steps to Build a Solid Voice of Customer Strategy

Build a voice of the customer (VoC) strategy that turns raw feedback into a clear plan of action, better products, and a loyal customer base.

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February 8, 2023

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8 Steps to Acing a Customer-Centric Product Strategy

Build a customer centric product strategy in 8 steps. Align teams around customer evidence and turn feedback into priorities that drive growth.

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January 5, 2023

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What Is Customer-Centered New Product Development, and Why Does It Matter?

Build new products around real customer needs. A practical approach to customer centered development that reduces risk and ties roadmap to demand.

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January 9, 2020

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Customer Empathy: What it is and How to Build it

Build customer empathy across your product team. What it means, why it drives better decisions, and practical ways to put the customer at the center.

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December 31, 2019

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How to Foster Shared Understanding of Customer Needs

Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying

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November 19, 2019

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How to Start a Customer Advisory Board

Stand up a customer advisory board that shapes the roadmap. Best practices on recruiting members, running sessions, and turning input into decisions.

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January 18, 2018

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You Are Not the Customer...Even When You Are

Many product managers are faced with the challenge of building solutions for industries they have no hands-on experience with.

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