Voice of the customer

How to run a voice of the customer program: templates, questions, advisory boards, and the habits that keep customers talking.

Latest articles

October 6, 2017

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Beware the Customer Bully: 3 Ways Product Managers Can Keep Bullies at Bay

It’s common knowledge that “the customer is always right”, isn’t it? We all know that’s not quite true, but what happens when the customer is not

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September 6, 2016

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How to Be Customer-Centric at Scale

Scaling a business doesn't mean losing the customer. Practical, repeatable ways to stay customer-centric at scale as your team and product grow.

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March 1, 2016

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Customer Advisory Board Best Practices

Run a customer advisory board that drives the roadmap. Best practices on member selection, agendas, and turning the conversation into decisions.

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February 25, 2016

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3 Company Blow-Ups that a Voice of Customer Program Could Have Prevented

How Uber, Netflix, and JC Penney could have prevented historic brand blow-ups with a good Voice of Customer program.

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April 30, 2015

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The Crafty Customer Engagement Strategies Helping Etsy Develop Products (and Users) that Thrive

Etsy’s success is not just a happy accident; rather its smart business model, rapid growth in the ecommerce space...

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Voice of the Customer: Enhancing SaaS Products Through Actionable Feedback

Delve into methods and tools that capture and amplify customer feedback, leading to actionable insights that can significantly shape product development.

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