Product strategy

Vision, metrics, launches, pricing, and growth: the decisions that shape a product.

Latest articles

June 19, 2024
7
min read

Harnessing AI and Customer-Centric Strategies to Elevate Product Management in 2024

How AI and customer-centric strategies are transforming product management in 2024. Best practices from leading teams to boost customer value.

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April 14, 2023
16
min read

Launching a New Feature: A Guide for Product Managers

Launch features that land. A guide to planning, communicating, and measuring a feature launch so adoption and revenue actually move.

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December 13, 2022
12
min read

3 Major Product Management Trends for 2023

As major SaaS companies scale down for an uncertain economy, these are the key product management trends shaping how teams build products in 2023.

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December 12, 2022
10
min read

7 SaaS Pricing Models for 2023

Thinking about updating your SaaS product pricing? Learn about seven popular pricing options and the strategy behind them.

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November 23, 2022
10
min read

4 Product Design Principles for a Customer-Centric Product

Design products customers stay with. 4 product design principles that keep teams focused on customer needs and the outcomes that drive retention.

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August 30, 2022
10
min read

How Marketing Supports Product-Led Growth

PLG is not marketing free. How marketing supports product led growth, from activation to expansion, and where it hands off to the product.

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June 8, 2022
16
min read

11 Reasons New Products Fail

Most products fail for avoidable reasons. The 11 most common causes of product failure and how customer evidence helps you sidestep each one.

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May 24, 2022
8
min read

How to Build a Product-Market Fit Framework in 3 Steps

Make product market fit measurable. A 3 step framework to define, test, and track PMF so you know where you stand and what to fix.

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April 12, 2022
7
min read

How to Measure Product-Market Fit Over Time

Product market fit is not a one time milestone. How to measure PMF over time with the right signals so you know when it is slipping and why.

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January 2, 2020
8
min read

How to Communicate Product Changes To Your Users

Roll out changes without losing trust. How to communicate product updates to customers, close the loop on feedback, and protect retention.

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July 28, 2018
5
min read

Focus on the Metrics that Matter: Identifying Your Product's Key Metrics and KPIs

Measure what moves the product. The product development metrics worth tracking, and the vanity metrics to ignore, so the team focuses on outcomes.

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April 10, 2018
4
min read

How to Ace Competitive Analysis

Keeping tabs on the competition isn't petty in business, it's essential. How to ace competitive analysis and use it to sharpen your product.

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