Product strategy

Vision, metrics, launches, pricing, and growth: the decisions that shape a product.

Latest articles

October 12, 2017
4
min read

4 Data Pitfalls Product Managers Need to Watch Out For

There’s no arguing that decision makers now have more information than ever to help them make those decisions, but that’s not always a good thing.

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August 22, 2017
4
min read

Metrics that Matter: Taking action on data

We are drowning in attribution, email, behavioral, and support data. The metrics that actually matter for products, and how to take action on them.

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June 21, 2017
3
min read

Here’s Why Every Product Manager Must Learn to Love Data

“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies

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November 22, 2016
4
min read

Infographic: Customer Powered Product Decisions

Product feedback is the key to smarter roadmap decisions. How top teams make customer-powered product decisions for new and mature products.

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October 6, 2016
4
min read

Confessions of a Product Manager or ‘What I wish I'd known sooner about product monetisation’

Turn product decisions into revenue. Hard won lessons on product monetization, pricing levers, and packaging that product leaders learn the hard way.

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May 31, 2016
3
min read

From Ideas to Implementation: How to Build Successful Product Features

Build features that drive adoption, not backlog. A process for turning customer feedback into product features that move retention and growth.

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March 22, 2016
4
min read

Defining a Product Vision Statement with Help from Luke Skywalker

Give your product a north star. How to write a product vision statement that aligns the team and anchors the roadmap to a clear outcome.

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February 4, 2016
4
min read

The Secrets Behind Pinterest's Outrageous Growth: An Interview

Inside Pinterest's product driven growth. How the team structures growth work, runs experiments, and turns product into the primary growth engine.

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September 17, 2015
4
min read

How Organizations like Google, LinkedIn and Zynga do OKRs

See how Google structures OKRs and how to apply the model to your product team. A guide to setting objectives and measurable key results.

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September 3, 2015
4
min read

How to Conduct a Productive Launch Retrospective Meeting

Make retros worth the hour. How to run a retrospective meeting that surfaces honest input and ends with changes the team actually makes.

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August 25, 2015
4
min read

How to Measure Product Launch Success

Know whether a launch worked. The metrics that matter for product launch success, from adoption to revenue, and how to set targets before you ship.

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August 12, 2015
4
min read

Why You Need a Product Manager as Part of Your Go-To Market Strategy

Product management is a critical part of a successful go-to market strategy. Here's how PMs can jumpstart a new product’s long-term success before a launch

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