Customer Feedback for CEOs
Hear your customers directly, see the business behind what they ask for, and hold the company to closing the loop.
On this page
CEOs hear from customers in fragments: a board member's anecdote, an escalation, a big account's call. This guide covers what a feedback program gives a CEO, the few UserVoice views worth your time, how to get answers without asking anyone to build a report, and the questions to ask your team each month.
Why feedback matters to you
Customers tell you what they need every day, through every team. A feedback program gathers it into one view you can trust, and turns listening into something the whole company practices.
What customers ask for in their own words, from every channel, not only the loudest escalation.
Which needs carry the most revenue and the most accounts.
Whether the company tells customers what happened, and how many it reached.
When leadership looks at feedback, every team captures it.
What UserVoice gives you
| You need | UserVoice gives you |
|---|---|
| What customers want most | Top ideas by revenue and accounts |
| How we're responding | Status updates, and the voters, accounts, and revenue they reached |
| Where work stands | The Idea Status Board, with every idea by status |
| Answers on demand | The UserVoice agent, in plain language |
Features to know
You don't need to learn UserVoice. These four views cover what a CEO needs.
A monthly summary of trending ideas and status updates, in your inbox.
Every idea by status, across the company, at a glance.
Status updates sent, and the revenue they addressed.
Ask a question in plain language, and get a table back.
Getting to the data
Ask for an admin seat with view-only permission. You can see everything, and nothing changes by accident.
| Way in | Best for |
|---|---|
| The Insights email | Staying current with no effort |
| Your team's monthly update | The story behind the numbers, from your product leader |
| The UserVoice agent | Your own questions, answered in one message |
| The UserVoice MCP | Asking from Claude or ChatGPT, alongside your other tools |
Questions to ask each month
Your questions set what the company pays attention to. These five keep feedback central.
| When | What to do |
|---|---|
| What do customers want most? | The top ideas by revenue, and what we're doing about each |
| Who's waiting the longest? | Large or renewing accounts with important, open requests |
| Did we close the loop? | Status updates sent, and the customers and revenue they reached |
| What did we lose deals over? | Product gaps from closed-lost accounts |
| Is every team listening? | Feedback captured by sales, success, and support |
Go deeper
| Guide | Read it for |
|---|---|
| Reporting on Feedback to Leadership | The monthly update your team can send you |
| Prioritize by Revenue, Not Just Votes | How revenue shows up on every idea |
| Customer Feedback for Product Leaders | How your product leader runs feedback |
| Customer Feedback for Revenue Leaders | How your revenue leader uses it |
Ask the UserVoice agent
The UserVoice agent in the admin console answers in a table you can sort, open, and save. With the UserVoice MCP, you can ask the same questions from Claude, ChatGPT, or Codex.
| Ask | You get |
|---|---|
| What are the 10 open ideas with the most revenue behind them, and their status? | The top asks |
| Summarize what customers asked for most this quarter, with the revenue behind each. | A board-ready summary |
| How many status updates did we send last quarter, and how many accounts did they reach? | Follow-through |
| Which large accounts have supported ideas we haven't responded to in six months? | Who to call |
It sees what you can see. The agent uses your permissions, and every change waits for your confirmation.
Read next
Get the full guide
We'll email you the 6-page PDF. It adds one thing that isn't on this page:
- A five-step checklist to put the guide into practice
