Voice of the customer

How to run a voice of the customer program: templates, questions, advisory boards, and the habits that keep customers talking.

Latest articles

October 12, 2026
16
min read

45 Voice of the Customer Questions to Ask

45 proven voice of the customer questions across every stage of the customer journey — with guidance on what to ask, when to ask it, and how to act on what you hear.

Read article →
September 21, 2026
12
min read

Voice of the Customer Template (Free)

Get a free voice of the customer template, see real VoC examples, and learn how to turn raw customer feedback into revenue-weighted product decisions.

Read article →
September 14, 2026
12
min read

How to Build a Voice of the Customer Program

Learn how to build a voice of the customer program that turns scattered signals into revenue-weighted priorities. A practical guide for B2B SaaS product teams.

Read article →
July 20, 2026
12
min read

Voice of the Customer: The Complete Guide

Voice of the customer (VoC) is a structured method for capturing what customers need and tying it to revenue. Learn how to build a VoC program that drives results.

Read article →
August 26, 2025
7
min read

Why Strong Customer Relationships Are the Foundation of Better Product Roadmaps

Trust is the best predictor of retention and growth. Why strong customer relationships are the foundation of better, sharper product roadmaps.

Read article →
March 1, 2023
9
min read

4 Steps to Build a Solid Voice of Customer Strategy

Build a voice of the customer (VoC) strategy that turns raw feedback into a clear plan of action, better products, and a loyal customer base.

Read article →
February 8, 2023
10
min read

8 Steps to Acing a Customer-Centric Product Strategy

Build a customer centric product strategy in 8 steps. Align teams around customer evidence and turn feedback into priorities that drive growth.

Read article →
January 5, 2023
12
min read

What Is Customer-Centered New Product Development, and Why Does It Matter?

Build new products around real customer needs. A practical approach to customer centered development that reduces risk and ties roadmap to demand.

Read article →
January 9, 2020
6
min read

Customer Empathy: What it is and How to Build it

Build customer empathy across your product team. What it means, why it drives better decisions, and practical ways to put the customer at the center.

Read article →
December 31, 2019
4
min read

How to Foster Shared Understanding of Customer Needs

Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying

Read article →
November 19, 2019
6
min read

How to Start a Customer Advisory Board

Stand up a customer advisory board that shapes the roadmap. Best practices on recruiting members, running sessions, and turning input into decisions.

Read article →
January 18, 2018
4
min read

You Are Not the Customer...Even When You Are

Many product managers are faced with the challenge of building solutions for industries they have no hands-on experience with.

Read article →

We’re on a mission to change the way the world builds products for the better.

Solutions

Prioritize FeedbackRebuild Customer TrustAlign Internally

Use Cases

Customer Feedback PortalProduct Feedback SoftwareFeature Request ManagementIdea Management SoftwareVoice of the CustomerAI Customer Feedback AnalysisEnterprise Feedback Management

Compare

UserVoice AlternativesUserVoice vs. FeaturebaseUserVoice vs. AhaUserVoice vs. FrillUserVoice vs. PendoUserVoice vs. SavioUserVoice vs. ProductboardUserVoice vs. CannyUserVoice vs. EnterpretUserVoice vs. Unwrap.ai
Sign In
Terms
Privacy
A Curious Company