Customer intelligence

Turning customer signals into revenue insight: churn, retention, and the account context behind every request.

Latest articles

August 14, 2026
11
min read

Net Revenue Retention: Formula & Benchmarks

Learn the net revenue retention formula, what good NRR benchmarks look like, and how to use customer intelligence to improve it. A practical guide for B2B SaaS leaders.

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August 5, 2026
9
min read

Churn Prediction: Signals 6-12 Months Early

Churn prediction models built on support tickets and usage data miss the real signal. Learn why product feedback is the earliest leading indicator of churn.

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August 3, 2026
9
min read

Why SaaS Companies Lose Customers: The Signal Gap

SaaS customer retention fails when CS and Product operate from different signal sets. Here's why the gap exists and how to close it before ARR walks out the door.

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July 27, 2026
14
min read

Customer Intelligence Platform: Buyer Guide

What is a customer intelligence platform, how does it work, and how do you choose one? The definitive guide for B2B SaaS product and revenue leaders.

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July 17, 2026
14
min read

What Is Customer Intelligence? A B2B Guide

Customer intelligence is the practice of turning scattered customer signals into revenue-weighted insight. Learn why it matters for B2B SaaS and how to build it.

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October 4, 2023
8
min read

Slaying the Churn Monster: Keep Your Customers Engaged and Happy Through Effective Product Management

Slay the churn monster with feedback-driven product management. Engage customers, shape strategy, and build adaptable roadmaps for lasting growth.

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November 28, 2022
8
min read

How To Use Customer Data for a Better CX

Customer data should improve the experience, not sit in a warehouse. How to turn customer data into a better CX that drives retention.

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October 13, 2022
10
min read

What Is Customer Advocacy, and How Do You Build It for B2B SaaS?

Turn happy customers into advocates. How to use customer feedback to build advocacy, strengthen retention, and create references that close deals.

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August 15, 2022
8
min read

SaaS Sales: How to Find Out What Motivates Users to Buy

Discover how to uncover the drivers behind user behavior and uncover what motivates users to buy. Read the latest blog post on UserVoice.

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July 13, 2022
10
min read

How to Calculate (and Improve) Your Customer Retention Rate

Top SaaS companies hit 120%+ net retention. How to improve your customer retention rate with feedback-driven product decisions that actually scale.

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June 14, 2022
10
min read

The Top 4 Customer Experience Metrics to Track (+Best Practices)

Tracking the right customer experience metrics solves the mystery of customer opinion. The CX metrics every product team should measure, and why.

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September 6, 2017
4
min read

Win/Loss Analysis for Product Managers, Part 2

Part 2 of win/loss analysis for product managers: the PM is uniquely objective role in the process, and how to truly benefit from what it reveals.

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