Product Management Glossary

Beta testing is a vital part of the product development lifecycle and is used to evaluate a software's functionality, performance, and stability.

A customer advisory board, or CAB, is a collection of strategic users who come together to provide insights on strategy, offer input on products or services, and help generate solutions to industry challenges.

Customer segmentation breaks down a customer base into smaller, alike groups based on a plethora of criteria.

Enterprise feedback management (EFM) is the system of processes and products used to capture, analyze, and organize customer feedback at an enterprise-level organization.

Idea Management is a systematic process to collecting, organizing, storing, evaluating, and implementing ideas to improve business outcomes.

A well-organized and regularly groomed backlog is essential for keeping engineering and product teams efficient and ensuring everyone’s priorities are in sync.

Product feedback is invaluable for product managers, enabling them to rapidly respond to and improve their products, user experience, and increase customer value.

User feedback broadly refers to any form of input about your product or company that comes from your end-users. This information can help you and your team better understand your users' perspectives and can help you uncover opportunities to improve.

User research is an umbrella term that can refer to a wide array of discovery and validation methods.