Understand what makes an excellent product

Stay on top of the latest product thinking and practical guidance.

August 26, 2025

Why Strong Customer Relationships Are the Foundation of Better Product Roadmaps

As ambiguous as it may seem, trust is the most reliable predictor of retention and growth. When customers see their input reflected in your product, they stick around longer, expand usage, and become advocates. When they don’t, engagement falls and renewal conversations get harder.

August 14, 2025

The Compound Benefits of Continuous Learning in Product Management

Why Feedback Loops Win Products and Loyalty

July 31, 2025

Improving your NPS through (effective) feedback programs

When most new customers show up at our doorstep, it's because something is broken—typically, the product team's relationship with its customers. They've eroded the most valuable asset any brand has: customer trust.

February 25, 2025

How AI is Revolutionizing Product Decision-Making, and Why Customer Feedback Still Matters to the World's Most Innovative Product Teams

The intersection of artificial intelligence and product development has created a watershed moment in how we build, iterate, and launch products. According to McKinsey's State of AI 2023 report, 40% of organizations are already using AI to accelerate their product development cycles, fundamentally transforming their approach to innovation and market responsiveness.

August 7, 2024

The Case for the CPTO: Unified Product and Technology Leadership

Unifying the reporting structure of the product and engineering teams is essential to optimize product quality, improve time to market, reduce employee turnover, and to succeed.

June 19, 2024

Harnessing AI and Customer-Centric Strategies to Elevate Product Management in 2024

Explore how AI and customer-centric strategies are transforming product management in 2024. Learn best practices from leading teams to enhance customer value and execution.

March 1, 2024

Mastering Product Roadmaps: How to Make Better Decisions by Incorporating Customer Feedback

Unlock the Power of Customer Feedback: Learn how to craft strategic product roadmaps that resonate with users and drive innovation. Dive into expert methodologies and best practices in our latest blog post.

December 7, 2023

How To: Best practices for product feedback at any company stage

Unlock the power of product feedback at every company stage. Learn best practices for collection, analysis, and action to drive continuous product improvement.

October 4, 2023

Slaying the Churn Monster: Keep Your Customers Engaged and Happy Through Effective Product Management

Learn how to combat churn using feedback-driven strategies. Engage customers, shape your product strategy, and create adaptable roadmaps for growth. Say goodbye to churn and hello to success.

September 27, 2023

The Top Product Management Prioritization Frameworks to Boost Your Product's Success

Manage the Chaos With These Product Management Prioritization Frameworks

September 19, 2023

A Step-by-Step Guide To Creating User Stories (+ Examples and Tips)

Learn how to create effective user stories with our step-by-step guide! Discover the 3Cs, insights, examples, and tips for an agile development success.

September 5, 2023

User Story Mapping: The Key To Building Better Products

Discover why traditional agile product development falls short and how user story mapping can enhance the user experience. Dive into this transformative approach and elevate your product strategy. Read now!

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